近年来 ,尿素市场竞争日趋激烈 ,安庆石化化肥厂从激烈的市场竞争中逐渐感受到 ,产品在市场上的竞争不仅仅是产品、价格、成本和质量之间的竞争 ,还存在深层次上营销理念的竞争和产品形象的竞争。为此 ,该厂转变以往只顾现场 ,不管市场的生产模式 ,把现场和市场相结合 ,用市场 In recent years, the increasingly competitive urea market, Anqing Petrochemical Fertilizer Plant from the fierce competition in the market gradually felt that the product in the market competition is not only the product, price, cost and quality of the competition, but also there is a deep marketing Concept competition and product image competition. To this end, the plant change in the past only care about the scene, regardless of the market’s production model, the scene and the market combined with the market