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我国酒类市场复杂多变,而作为民族传统特产的白酒竞争更为激烈。去年国家有关限制行业发展的政策的出台,今年啤酒及果酒市场份额的不断扩大,无疑给各地白酒厂家带来了压力,生产企业甚至面临生存或者淘汰的选择。据统计,白酒在饮料酒中的比例已由1987年的58％下降到1996年的30.2％,一些生产厂家将精力转向投入到葡萄酒的市场,而有些企业生产的白酒在外埠已经出现严重滞销的局面。千秋酒业,如何调整生产结构、抓住机遇、适应消费需求,这是酒行业竞争的趋势和市场必然规律。
The wine market in our country is complex and changeable, and the competition for liquor as a national traditional specialty is fiercer. Last year, the introduction of the national policy on restricting the development of the industry, this year, the continuous expansion of market share of beer and fruit wine, undoubtedly brought pressure on liquor manufacturers around the production companies even face the choice of survival or elimination. According to statistics, the proportion of white spirits in drinkable spirits has dropped from 58% in 1987 to 30.2% in 1996. Some manufacturers have turned their energies into the wine market, and liquors produced by some companies have been seriously slow-moving in foreign markets. situation. Chiaki wine industry, how to adjust the production structure, seize the opportunity, meet consumer demand, this is the wine industry competition trends and market rules.