媒体作为一个行业,其内部的共通之处给了不同媒体联合开发产品的机会。在国外,诸如AOL-时代华纳、DISNEY等知名媒体企业无一不是跨媒体的典范,国内这方面则鲜有建树者。随着新闻改革和文化改革的推进,内地媒体的跨媒体之梦开始成为现实,而一直被认为是“弱势媒体”的广播,有机会也有足够的能力,走在跨媒体行动的前列。事实表明,广播已开始抢滩跨媒体经营。 7月15日,中央人民广播电台“音 The media as an industry, its internal commonalities give different media the opportunity to jointly develop products. Abroad, well-known media companies such as AOL-Time Warner and DISNEY are all cross-media models, and there are few domestic enterprises in this area. As press and cultural reforms advance, the cross-media dream of mainland media has become a reality. It has always been considered a “weak media” broadcast. It has both the opportunity and the ability to walk in the forefront of cross-media initiatives. Facts have shown that the broadcast has begun to grab cross-media management. July 15, the Central People’s Broadcasting Station "tone