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家电行业现状和目前存在的问题 从1998年家电行业产销情况可以看出,我国家电业1998年发展出现如下特点:一是市场集约化程度更高,竞争加剧,大家电市场已呈现主导品牌垄断市场的趋势,大量国际名牌已开始把竞争重点放在中国市场,通过资本输出与国内企业合资打国际品牌的方式,与国内品牌竞争。二是面对家电行业增长暂时失去城市排浪式消费背景的支撑,企业努力通过结构调整,创造新卖点,以加强营销、减员增效、降低成本等手
The status quo and current problems of the home appliance industry From the production and sales of the home appliance industry in 1998, it can be seen that the development of China’s home appliance industry in 1998 has the following characteristics: First, the degree of market intensive, intensified competition, the home appliance market has presented a dominant brand monopoly The trend of the market, a large number of international brand names have begun to focus on competition in the Chinese market, through the capital output and domestic companies to jointly use international brands to compete with domestic brands. Second, facing the growth of the home appliance industry, it temporarily lost the support of the city’s voluble consumption background, and enterprises strived to create new selling points through structural adjustments to strengthen marketing, reduce staffing, increase efficiency, and reduce costs.