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一部热播剧往往将在人群中制造大量讨论话题,想把你的广告植入这些话题中获得曝光率?Twitter名为“电视讨论目标用户锁定”(TV conversation targeting)的新功能或许会帮到你。这项功能可让广告主向讨论特定电视节目的用户,通过Twitter消息做品牌推广和宣传。现在,广告主在购买Twitter广告后,通过一项下拉式菜单就可以触及到讨论特定电视节目的所有用户。而来自Twitter和尼尔森的一项研究数据显示,品牌广告主在做电视广告之后不久,在Twitter投放广告,其销售额将增加8%-16%。
A hit play will often create a lot of discussion topics in the crowd and would you like to see your ads implanted on these topics for exposure? Twitter’s new feature called “TV conversation targeting” Maybe Will help you. This feature allows advertisers to discuss the specific TV shows users, Twitter messages through branding and promotion. Now, advertisers buy Twitter ads, through a drop-down menu you can reach all users discussing a particular TV show. According to a study from Twitter and Nielsen, brand advertisers advertise on Twitter shortly after making TV ads, which will increase their sales by 8% -16%.