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移动互联网时代的到来,在给中小城市电视台发展带来机遇的同时,也带来了挑战。本文通过创造性运用“道法自然”的思想,在对中小城市电视新闻的尴尬处境和自媒体新闻存在的问题深入分析的基础上,提出了中小城市电视新闻与自媒体融合发展的现实路径:不断拓宽新闻传播渠道和覆盖面,加强优质丰富的新闻供给,开设自媒体新闻板块,建立全民参与的自媒体和电视新闻互动合作圈,加强全媒体人才的培养与引进。
The advent of the mobile Internet era, while providing opportunities for the development of small and medium-sized city TV stations, has also brought challenges. Based on the creative use of the idea of “Taoism and Nature” and based on an in-depth analysis of the embarrassing situation of the TV news in small and medium-sized cities and the problems existing in the media news, this paper proposes a realistic approach to the integration and development of TV news and self-media in small and medium-sized cities : We will continue to broaden the channels and coverage of news distribution, strengthen the supply of quality and abundant information, set up self-media news sections, establish a media-news and interactive cooperation circle featuring universal participation, and strengthen the training and introduction of all-media talents.