关注消费者的心理需求和精神需求,成为产品包装设计者十分重视的理念。设计者走大众化、生活化、生态化的途径,引导消费者向着原生态、环境保护方向发展。这一理念引导现代平面设计向着生态化方向进步。采用自然材料进行包装,可以实现尊重自然、物尽其用、节约包装成本、减少浪费的开源节流的发展目标。生态包装体现了质朴简约、归本寻源的绿色理念。 Concerned about the psychological needs and spiritual needs of consumers, product packaging designers have attached great importance to the concept. Designers to take popular, life, ecological approach to guide consumers toward the original ecology, environmental protection direction. This idea leads the modern graphic design towards the direction of ecology. The use of natural materials for packaging, you can achieve respect for nature, make the best use of, saving packaging costs and reduce waste of the revenue and reduce the development goals. Eco-packaging reflects the simplicity of simplicity, the source of the concept of green.