纸包装随着商品的发展而呈现出各式各样的造型。由于消费观念的改变,人们在选择商品时,包装造型设计便成为人们考虑的重要因素之一。为此,进一步挖掘和论述直接影响包装造型设计的正负造型元素之间的关系,以及在设计时应该遵循哪些设计规律尤为重要。 Paper packaging with the development of the product presents a wide range of shapes. Due to changes in consumer attitudes, people choose packaging, packaging design becomes one of the important factors people consider. For this reason, it is particularly important to further explore and discuss the relationship between the positive and negative styling elements that directly affect the packaging design, and which design rules should be followed during design.