论文部分内容阅读
进入21世纪,世界经济形势发生了很大变化,中国企业与海外企业的往来日益频繁,中国已经由不重视营销工作变成了一个营销大国。同时,我们也必须意识到,在经济全球化背景下,企业面临的竞争越来越激烈,越来越具有国际性质。在这种形势下,无论是面向国内还是海外市场,无论是大型企业还是中小型企业,国际市场营销思维都不再是可有可无的问题,而是企业必备的素质。本文将就经济全球化背景下的国际市场营销问题进行分析。
In the 21st century, great changes have taken place in the world economic situation. The exchanges between Chinese enterprises and overseas enterprises have become increasingly frequent. China has become a marketing power from neglect of marketing. At the same time, we must also be aware that in the context of economic globalization, the competition the enterprises are facing is getting fiercer and more and more international in nature. In this situation, both for domestic and overseas markets, whether large or small and medium-sized enterprises, the international marketing thinking is no longer an issue, but the essential qualities of enterprises. This article will analyze the issue of international marketing in the context of economic globalization.