企业文化僵化症的征兆与破解

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近几年来,我国的企业十分关注和大力推行企业文化,以期在激烈的市场竞争中获得长足发展,立足于不败之地。其实,企业文化并不神秘,也不是一种先游离于企业之外,一旦发现或需要又移植于企业的精神范畴之内的东西。一个企业(无论规模大小、人员多少、历史长短)从创建之初到兴旺发达直至最后消亡,都在创建、执行和探索着自己的企业文化,只不过此时的创建、探索和执行,是一种不自觉的和无意识的行为,缺少稳定性、系统性、条理性和前瞻性,因而也无法使自身的企业文化在已有的基础上得到进一步的总结、提高和发展。我国由计划经济向市场经济转轨、我国日益融入国际市场,使我国的企业家看到了光辉的前景,同时也感到了来自国外的巨大压力,他们亟需一种有凝聚力和推动力的东西,国外的企业文化的传入,使他们找到了这种东西,一时间趋之若鹜,或生搬硬套或囫囵吞枣或不求甚解,照搬不顾国情、复制讲究原封不动、移植不分精华与糟粕,这样做的结果是,我们的某些企业文化不伦不类、不中不洋,步入误区,反而耽搁和阻碍了有中国特色的企业文化的创建和发展。今天发表的三篇文章,作者从不同的视角、不同的经历和不同的观点,阐述了自己的看法。我们对此不做任何观点对与错、做法好与坏、道理深与浅的评论,只是希望通过这三篇文章对那些致力于探索和研究企业文化的人们有所启发,并提供某种启迪与借鉴,从而推动有中国特色的企业文化的创建和发展。 In recent years, our country's enterprises are very concerned about and vigorously promote the corporate culture, with a view to gaining considerable development in the fierce market competition, based on an invincible position. In fact, corporate culture is not mysterious, nor is it a kind of first free from the enterprise, once found or needed and transplanted within the spirit of enterprise within the things. An enterprise (no matter its size, number of staff and length of history) is created, implemented and explored its own corporate culture from its inception to its prosperity until its final demise, except that the establishment, exploration and implementation at this time is a Unconscious and unconscious behavior, the lack of stability, systematic, organized and forward-looking, and therefore can not make their own corporate culture in the existing basis for further summary, improvement and development. China's transition from a planned economy to a market economy and our country's increasingly integration into the international market have given our entrepreneurs a glorious prospect and feel the tremendous pressure from abroad. They urgently need something that is cohesive and impetus. Foreign countries The introduction of corporate culture, so that they find this kind of thing, a time rush, or mechanically or swallowed or do not seek solutions, copy regardless of the national conditions, copy attention to the intact, regardless of the essence and dregs transplant, the result is that we Some of the corporate culture of neither fish nor fowl, nor not ocean, into the erroneous zone, but delay and hinder the creation and development of corporate culture with Chinese characteristics. Three articles published today, the author from different perspectives, different experiences and different perspectives, set out their own views. We do not make any point of view of right and wrong, right and wrong, the truth and shallow comments, just hope that through these three articles for those who are committed to exploring and researching corporate culture inspired, and provide some enlightenment And learn from, so as to promote the establishment and development of a corporate culture with Chinese characteristics.
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