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为了更好应对激烈市场竞争,许多中小企业意识到应将核心资源集中于优势业务,并尽可能整合市场外部力量。在电子商务业务领域,中小企业通常采用外包或合作等方式,将网络广告业务、网上市场推广等活动交由专业的电子商务企业进行操作,而整体的市场策略和计划、推广实施、效果反馈、物流配送等活动仍由自己负责。本文主要对如何就基于校企合作的电子商务代运营协同模式进行研究,并探索其实践的方案。
In order to better cope with fierce market competition, many small and medium-sized enterprises realize that they should concentrate their core resources on their superior businesses and try their best to integrate external market forces. In the area of e-commerce business, SMEs often outsource or cooperate with other online advertising businesses and online marketing activities to professional e-commerce businesses for operation. However, overall marketing strategies and plans, promotion and implementation, feedback on performance, Logistics and distribution activities are still themselves responsible. This article is mainly on how to conduct collaborative research on campus e-commerce on behalf of the collaborative operation of e-commerce and explore its practical solutions.