论文部分内容阅读
企业开展国际化经营。进入国际市场，需要一套系统的营销策略，欧共体是我国企业开展经贸和对外合作的重要目标，从企业管理工程和市场学的角度．结合欧共体的特点，我国有必要也有可能制订出一套营销政策和策略的组合系统，迎接欧共体统一大市场的挑战，开拓欧共体统一大市场。扩大我国企业对外开放的步伐。
Enterprises develop international operations. To enter the international market, a systematic marketing strategy is needed. The European Community is an important goal for Chinese enterprises to carry out economic and trade cooperation and foreign cooperation, from the perspective of enterprise management engineering and marketing. Combining the characteristics of the European Community, it is necessary and possible for China to work out a set of marketing policies and strategies to meet the challenges of the European Union’s unification of the big market and open up the European Union to unify the big market. Expand the pace of China’s enterprises opening to the outside world.