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4000万招标细则推出继2004年3月5日,在安徽黄山国际会议中心,浙江教育科技频道、安徽影视频道、湖南经济电视台、山东齐鲁电视台四台联合提出“媒介金牛市场”概念之后,4月8日,在杭州世贸中心大酒店,四台又进一步推出实质性举措——“金牛工程之无底价招标”活动。2004年4月8日下午,来自全国各地200多家企业及广告公司代表共500多人出席了四台在杭州世贸中心大酒店举行的会议。与此同时,“金牛工程发布会”进行了电视直播和搜狐网上直播。会上,四台联合发布了金牛工程招标细则:由四家媒体各拿出1000万广告刊例时段(共计4000万元人民币),联合扶持一家企业,用于其某个产品在2004年7月1日至2005年6月30日间的媒介投放。而中标企业前期不需要投入任何费用,只需在投放完成后,将该产品在此期间四省销售总额的一定比例支付给四台即可。对投标单位的要求是2003年元月1日至2004年4月8日在浙江、安徽、湖南、山东四省中任意三省的电视媒体中均有广告投放。
40 million tender rules were introduced Following the March 5, 2004, Huangshan International Conference Center in Anhui, Zhejiang Education Technology Channel, Anhui Television Channel, Hunan Economic and Television Station, Shandong Qilu TV Station jointly put forward the “media Taurus market,” the concept of “ On April 8, in the World Trade Center Hotel in Hangzhou, Sidi launched further substantive measures - ”No Bidding for Taurus Engineering“. On the afternoon of April 8, 2004, more than 500 representatives from over 200 enterprises and advertising agencies from all over China attended the four conferences held at the Hangzhou World Trade Center Hotel. At the same time, ”Taurus Project Conference " conducted a live television and Sohu webcast. At the meeting, the four jointly issued Taurus Engineering Tender Rules: The four media come up with 10 million advertising period (totaling 40 million yuan), a joint support for a business for its products in July 2004 January 1 to June 30, 2005 between the media. The successful enterprises do not need to invest any pre-cost, just after the delivery is completed, the product during this period a certain percentage of the total sales of four provinces can be paid to four. The requirements of the bidding units are January 1, 2003 to April 8, 2004 in Zhejiang, Anhui, Hunan, Shandong Province in any three provinces in the television media have ads.