论名牌战略本刊特约作者邹凤岭在市场经济体制运行和扩大开放中，企业走向市场，与国内外强者竞争，迫切需要实施名牌战略，以名牌争在夺市场、争夺更多的消费者，推进企业一步一步登上“称雄”的地位。市场机制呼唤名牌战略随着市场和现代企业制度的逐步建立，我国企业已... Zou Fengling, the contributing author of the famous brand strategy magazine, in the operation of the market economy system and the opening up of the market, enterprises are going to the market and compete with the strong players at home and abroad. They urgently need to implement brand strategy, compete for more consumers with brand names, and compete for more consumers. The company stepped up to the status of “ruling” step by step. Market mechanism calls for brand strategy With the gradual establishment of market and modern enterprise system, our company has...