企业,如果有条件开发高精尖产品,又有高明的促销手段,那将是再好不过了;然而,有相当一部分企业不能生产高精尖产品,只能生产销售一般产品,这样的企业要想求生存、图发展,就必须在促销上大下功夫,一般产品进入市场必须有不一般的促销术,必须从以下几个方面塑造企业形象,潇酒地走向市场,在竞争中取胜。首先要有极不一般的价格和面貌。所谓不一般的价格就是要有竞争的优势,不能货一般而价格高高在上;所谓不一般的面貌,即在保持产品质量的前提下,将一般的产品,以一个全新的包装形象展现在消费者面前, Enterprises, if there are conditions to develop sophisticated products, and there are smart promotions, it would be better; However, a considerable number of companies can not produce high-precision products, can only produce and sell general products, such companies to In order to survive and develop, it is necessary to make great efforts in promotion. General products must have unusual marketing techniques to enter the market. They must shape the company’s image from the following aspects, go to the market in the field of alcohol, and win in the competition. First of all, there must be a very unusual price and appearance. The so-called non-ordinary price is to have the advantage of competition, not the goods and the price is high; the so-called unusual appearance, that is, under the premise of maintaining product quality, the general product is presented to the consumers with a brand-new packaging image. ,