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1989年,一家主营建筑、艺术的书店开张,取名“诚品”;三年后,书店已颇具规模,为《诚品阅读》杂志公开招聘创意文案……“海明威阅读海,发现生命是一条要花一辈子才会上钩的鱼;凡.高阅读麦田,发现艺术躲在太阳的背后乘凉;弗洛伊德阅读梦,发现一条直达潜意识的秘密通道;罗丹阅读人体,发现哥伦布没有发现的美丽海岸线;卡谬阅读卡夫卡,发现真理已经被讲完一半。在书与非书之间,我们欢迎各种可能的阅读者。”这是李欣频当年应征文案的文本,“文案天后”的故事从那时便开始了。
In 1989, a bookstore opened its main building, art, named “Eslite”; three years later, the bookstore has a considerable scale, open recruitment of creative copywriting for the “Eslite reading magazine ... ...” Hemingway read the sea, Discovering that life is a fish that takes a lifetime to be hooked; Van reading the wheat fields and discovering the art of hiding in the shade of the sun; Freud reading the dream and discovering a secret passage that leads directly to the subconscious; Rodin reads the human body and finds that Columbus did not Discovered the beautiful coastline; Cardrem read Kafka and found that the truth has been half finished. Between the book and non-book, we welcome all possible readers. “This is the text of Li Xin frequency applied for the text, ”Copywriting days " story since then began.