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屈指算来,2015年已经走过一多半,纵观这半年来白酒行业发展轨迹,可以用乏善可陈来概况,主流白酒企业虽然在业绩上出现了一定程度恢复性增长,但是行业复苏势头依然非常脆弱;白酒行业虽然在资本市场收获颇丰,但是实体经济与市场格局并无多大改变;白酒企业虽然在战术手段上招数频出,但是战略性改观并未出现。梳理2015年上半年白酒企业结构调整步伐有利于我们对白酒行业未来发展进行更加清晰判断。
In fact, the liquor industry in the past half year has gone through more than half of it. Looking at the development trajectory of the liquor industry in the past six months, we can use the lackluster environment to make a general picture. Although the mainstream liquor enterprises showed a certain degree of restorative growth in performance, the recovery momentum in the industry is still very fragile. Although the liquor industry has made great gains in the capital market, the real economy and the market structure have not changed much. Although liquor enterprises frequently recruit tactical tactics, the strategic improvement does not occur. Combing the pace of structural adjustment of liquor business in the first half of 2015 will help us to make a clearer judgment on the future development of liquor industry.