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2012年8月监测到我市主要媒体共发布药品广告16616条,其中电视媒体发布12220条,电台媒体发布2555条,平面媒体发布1841条。根据《药品广告审查标准》判定,符合“严重违规药品广告”情形的175条,涉及药品品种73个,均为平面媒体发布,广告违规率1.05%。根据《中华人民共和国药品管理法实施条例》第五十五条规定,我局对违法发布药品广告情节严重的予以公告。
In August 2012, a total of 16,616 drug advertisements were released to major media in our city. Among them, 12,220 were released in the television media, 2,555 in the radio media and 1,841 in the print media. According to the “Drug Advertising Review Criteria”, 175 cases of compliance with the “serious illegal drug advertisement” situation and 73 drug varieties were involved, both of which were published by the print media with an advertisement violation rate of 1.05%. According to Article 55 of the Regulations for the Implementation of the Drug Administration Law of the People’s Republic of China, we hereby make an announcement on the serious plotting of illegal publication of drug advertisements.