作为专业的媒介研究人员,这几年我大部分时间都在和中国的各电视台打交道。我发现,绝大部分电视媒体迫于创收和竞争压力,不断延长广告时间,狂播电视剧,广告一插就是十几分钟、几十分钟。这是一种单纯追求广告资源数量的增长方式,它不但带来了观众的抱怨,也带来了高折扣、低价竞争等经营弊端,让电视行业深受其苦。 As a professional media researcher, I spent most of the past few years dealing with various TV stations in China. I found that the vast majority of television media are forced by revenue and competitive pressure to continuously extend their advertising time and make their own TV commercials. Advertising is only a matter of minutes and tens of minutes. This is a pure pursuit of growth in the number of advertising resources, it not only brought the audience’s complaints, but also brought high discounts, low-cost competition and other business malpractices, the television industry suffered.