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温州地区中等规模整木定制企业在市场需求的强劲刺激下,引来快速发展的同时,亦出现了缺乏自主产品体系,订单错误率居高不下等重要问题,成为困扰企业持续发展的瓶颈。为此,提出从设计入手,为产品注入文化内涵,建立品牌核心竞争力等四项策略,最后,在此基础上引入设计、生产、销售一体化系统与ERP管理系统,实施信息化战略,以期为企业发展提供参考借鉴。
In the meantime, due to the rapid market demand, the medium-sized customized wood-based enterprises in Wenzhou have led to the rapid development. At the same time, the lack of independent product system and the high order error rate have become the bottlenecks that have plagued the sustainable development of enterprises. For this reason, four strategies are put forward: starting from design, infusing cultural connotation into products and establishing brand core competitiveness. Finally, based on this, we introduce the integrated system of design, production and sales and ERP management system, and implement the information strategy Provide a reference for the development of enterprises.