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历史翻到了20世纪的最后一页,国际化的浪潮在中国汹涌澎湃。中国西部开发吸引了全世界的关注:国内市场国际化,国际市场的巨大空间也让国内企业迈开了大步。中国市场程度最高,竞争最激烈的家电业尤其如此。但是多年来在中国家电市场叱咤风云的长虹却仿佛默默无言。“占领四川、面向西南、挺进全国、走向世界”曾经是业界广为传颂的长虹发展战略,长虹电器股份有限公司总经理赵勇,介绍了长虹气魄宏大的国际化战略。
History turned to the last page of the 20th century, and the wave of internationalization surged in China. The development of western China has attracted worldwide attention: the domestic market is internationalized, and the huge space in the international market has also allowed domestic enterprises to make strides. This is especially true for the home appliance industry, which has the highest market share in China and the most intense competition. However, Changhong, who has been in the home appliance market in China for many years, seems to be silent. “Occupying Sichuan, facing the southwest, advancing into the country, and going to the world” was once the industry’s widely celebrated Changhong development strategy. Zhao Yong, general manager of Changhong Electric Co., Ltd., introduced Changhong’s grand strategy of internationalization.