企业秘书常常奉命起草广告稿,或参与企业广告策划,或为企业联系广告媒体,因而不能不懂一些广告知识.目前,打广告有七忌.一忌盲.所谓“盲”,即盲目.现在一些广告商到处“拉广告”.一些欲打广告的企业,由于不懂打广告的技巧也就轻易被拉了去.结果,往往广告费花了不少,促销效果并不见佳,表现了广告目的的盲目性.打广告不能面面俱到,平均用力.没有重点就没有效果,什么都想宣传等于什么都没宣传. Business secretaries are often instructed to draft advertisements, or participate in corporate advertising planning, or contact advertising media for companies, so they can’t understand some advertising knowledge. At present, there are seven taboos for advertisements. One is to avoid blindness. The so-called “blindness” means blindness. Some advertisers are “pulling advertisements” everywhere. Some companies that want to advertise are easily dragged away because they do not know how to advertise. As a result, advertisements often cost a lot, promotion results are not good, and advertisements are displayed. The purpose of blindness. Advertising can not be exhaustive and average force. Without focus, there is no effect. Whatever you want to promote is equal to nothing.