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引言4月27日,特丽雅皮鞋有限公司驰名商标专用权在杭州五鑫宾馆公开拍卖,包括“TALIA”、“MONTEBIANCO”等7项商标,总起拍价为40万元。据当地媒体称,在杭州、在国内,特丽雅是个耳熟能详的名字。短短几年内,它频频摘得“中国鞋业大王”、“中国真皮鞋王”等桂冠,1997年,其销量排到了全国鞋业第二,女鞋第一;2001年,因为企业生产经营连续3年大幅下降,号称中国女鞋第一品牌的特丽雅被逐出浙江省著名商标之列,同在
INTRODUCTION April 27, Trinh leather shoes Co., Ltd. Well-known trademark exclusive right in Hangzhou Wu Xin Hotel for public auction, including “TALIA ”, “MONTEBIANCO ” and other seven trademarks, the total starting price of 40 million. According to local media, Te Liya is a familiar name in Hangzhou and at home. In just a few years, it frequently won the title of “China Shoes King”, “China Leather Shoes King” and so on. In 1997, its sales volume ranked the second in the national footwear industry with the number one in 2001. In 2001, Because the production and operation of the company dropped drastically for three consecutive years, Trina, known as the No.1 brand of Chinese shoes, was expelled from the list of famous trademarks in Zhejiang Province,