论文部分内容阅读
【摘要】 本文主要谈论高考广告类语篇阅读的“三步法”，并结合具体的阅读实例阐明如何将“三步法”运用于广告类语篇之中去。
【关键词】 广告类 阅读 三步法
英语广告类语篇在高考阅读考查中频频出现，在具体的阅读中，我们可以采用“三步法”去阅读和完成任务。
一、快速略读。
快速扫描和浏览广告的标题及语篇的首段，注意语篇中的黑体、斜体和大写部分的内容，以便获取主要信息，弄清其基本结构。
二、阅读题干，明确考查意图，定位考点。
仔细阅读题干，弄清考查的类别与意图，然后根据第一步快速略读所获取的文本结构与内容方面的信息去定位其一题目相对应的考查点位在语篇中的具体位置。
三、查读确定答案。
查读和考查信息点相关的内容，抓住关键词语，结合文章的内容、结构和主题做出客观的判断，通过分析对比确定正确答案。
请看下面例文：
ESL Magazine is the leading magazine for ESL professionals reaching educators, program directors and principals in the USA and American English language teachers around the world. ESL magazine is a great way to promote your products or brand to this influential group of teachers.
For more information and a complete media pack, please contact out Advertising Sales Manager, Sophie Malone by e-mail: adverts@eslmag.com
Phone: 312-284-3756
Fax: 630-214-2888
Post: Sophie Malone
Modern English Publishing
211 E. Ontario St, Suite 1800 Chicago, IL 60611
If you are outside the US, you might find it more convenient to contact Sophie Malone at our UK office: by e-mail: adverts@eslmag.com
Phone: 44 (0)1536 747333
Fax: 44 (0)1536 746565
Modern English Publishing
32～34 Great Peter Street,
London, SW1P 2DB
If you are marketing to a global audience, you should know about or full range of magazines and journals for English language teachers around the world—these provide advertisers access to a global audience of influential teachers, program directors, principals, librarians and students.
We publish:
English Teaching Professional
The leading practical magazine for English Language teachers
Modern English Teachers
Established over 30 years, this is a respected independent journal for English language teaching
Modern English Digest
a graded reader magazine for young learners
Old English Digest
a graded reader magazine for elder learners
To find out about the advertising opportunities in any of our titles and for a full media kit, please contact our advertising sales manager, Sophie Malone (contact details above).
1. If you are Chinese, you can contact Sophie Malone at their UK office by the following EXCEPT _____.
A. e-mail B. fax C. letter D. telephone
2. If you are a young student, _____ is suitable for you.
A. Modern English Digest
B. Modern English Teacher
C. English Teaching Professional
D. Old English Digest
3. The best title for this passage would be “_____”.
A. ESL Magazine—the leading magazine
B. Advertising with ESL Magazine
C. How to book ESL magazine
D. Selling the Magazine
快速阅读并了解这篇文章之后，我们便可以开始阅读理解题干，判别考查的方式，根据题干定位所要考查的信息点在文章中所处的位置。
第1题所考查的是细节信息问题，所考查的信息点位于If you are outside the US到London, SW1P 2DB这部分，通过与选项的对照，我们很快会在这一部分找到三种联系方式：e-mail, fax和telephone，从而我们便能很快做出判断，B选项为正确的选项。
第2题所考查也是细节信息问题，所考查的信息点位于We publish: English Teaching Professional到Old English Digest a graded reader magazine for elder learners 这一部分。只要快速查读到English language teachers, English language teaching, young learners, elders learners这四个信息点，通过对比，便能迅速确定A选项为正确选项。
第3题所考查的是对全文的整体把握和理解，通过对全文的浏览与分析，不难看出文章所介绍的是在ESL杂志上做广告、推广产品的问题，所以正确答案为B。
四、结束语
由上述的分析可见，无论从文章本身来看，还是从阅读理解题目的设计来看，广告类语篇的阅读难度并不大，得分相对容易；但广大考生应注意广告文体的阅读方法，力争做到“稳、准、快”，以便在考试中赢得时间，夺得高分。
■
[1] 刘津开.中学英语阅读策略训练[M]. 广州：华南理工大学出版社, 2006.
[2] 中华人民共和国教育部．普通高中英语课程标准[M]. 北京：人民教育出版社, 2003.
【关键词】 广告类 阅读 三步法
英语广告类语篇在高考阅读考查中频频出现，在具体的阅读中，我们可以采用“三步法”去阅读和完成任务。
一、快速略读。
快速扫描和浏览广告的标题及语篇的首段，注意语篇中的黑体、斜体和大写部分的内容，以便获取主要信息，弄清其基本结构。
二、阅读题干，明确考查意图，定位考点。
仔细阅读题干，弄清考查的类别与意图，然后根据第一步快速略读所获取的文本结构与内容方面的信息去定位其一题目相对应的考查点位在语篇中的具体位置。
三、查读确定答案。
查读和考查信息点相关的内容，抓住关键词语，结合文章的内容、结构和主题做出客观的判断，通过分析对比确定正确答案。
请看下面例文：
ESL Magazine is the leading magazine for ESL professionals reaching educators, program directors and principals in the USA and American English language teachers around the world. ESL magazine is a great way to promote your products or brand to this influential group of teachers.
For more information and a complete media pack, please contact out Advertising Sales Manager, Sophie Malone by e-mail: adverts@eslmag.com
Phone: 312-284-3756
Fax: 630-214-2888
Post: Sophie Malone
Modern English Publishing
211 E. Ontario St, Suite 1800 Chicago, IL 60611
If you are outside the US, you might find it more convenient to contact Sophie Malone at our UK office: by e-mail: adverts@eslmag.com
Phone: 44 (0)1536 747333
Fax: 44 (0)1536 746565
Modern English Publishing
32～34 Great Peter Street,
London, SW1P 2DB
If you are marketing to a global audience, you should know about or full range of magazines and journals for English language teachers around the world—these provide advertisers access to a global audience of influential teachers, program directors, principals, librarians and students.
We publish:
English Teaching Professional
The leading practical magazine for English Language teachers
Modern English Teachers
Established over 30 years, this is a respected independent journal for English language teaching
Modern English Digest
a graded reader magazine for young learners
Old English Digest
a graded reader magazine for elder learners
To find out about the advertising opportunities in any of our titles and for a full media kit, please contact our advertising sales manager, Sophie Malone (contact details above).
1. If you are Chinese, you can contact Sophie Malone at their UK office by the following EXCEPT _____.
A. e-mail B. fax C. letter D. telephone
2. If you are a young student, _____ is suitable for you.
A. Modern English Digest
B. Modern English Teacher
C. English Teaching Professional
D. Old English Digest
3. The best title for this passage would be “_____”.
A. ESL Magazine—the leading magazine
B. Advertising with ESL Magazine
C. How to book ESL magazine
D. Selling the Magazine
快速阅读并了解这篇文章之后，我们便可以开始阅读理解题干，判别考查的方式，根据题干定位所要考查的信息点在文章中所处的位置。
第1题所考查的是细节信息问题，所考查的信息点位于If you are outside the US到London, SW1P 2DB这部分，通过与选项的对照，我们很快会在这一部分找到三种联系方式：e-mail, fax和telephone，从而我们便能很快做出判断，B选项为正确的选项。
第2题所考查也是细节信息问题，所考查的信息点位于We publish: English Teaching Professional到Old English Digest a graded reader magazine for elder learners 这一部分。只要快速查读到English language teachers, English language teaching, young learners, elders learners这四个信息点，通过对比，便能迅速确定A选项为正确选项。
第3题所考查的是对全文的整体把握和理解，通过对全文的浏览与分析，不难看出文章所介绍的是在ESL杂志上做广告、推广产品的问题，所以正确答案为B。
四、结束语
由上述的分析可见，无论从文章本身来看，还是从阅读理解题目的设计来看，广告类语篇的阅读难度并不大，得分相对容易；但广大考生应注意广告文体的阅读方法，力争做到“稳、准、快”，以便在考试中赢得时间，夺得高分。
■
[1] 刘津开.中学英语阅读策略训练[M]. 广州：华南理工大学出版社, 2006.
[2] 中华人民共和国教育部．普通高中英语课程标准[M]. 北京：人民教育出版社, 2003.