情境教学是以培养学生兴趣为前提,通过诱发学生学习的积极性和主动性,促进学生“自我发展”地要求,使教学过程变成一种不断引起学生兴趣的、向知识领域不断探索的教学方式。市场营销是一门科学与艺术相融合的综合性应用学科,理论抽象,实践性强,操作难度大。因此,在市场营销的教学过程中运用情境教学策略,调动学生学习的兴趣,就显得尤为重要。 Situational teaching is based on cultivating students’ interests. By inducing students’ enthusiasm and initiative, students’ self-development needs are promoted, making the teaching process become a continuous exploration of knowledge areas teaching methods. Marketing is a combination of science and art of a comprehensive application of disciplines, theoretical abstraction, practical, difficult to operate. Therefore, the use of situational teaching strategies in the marketing of marketing, to mobilize students interest in learning, it is particularly important.