在中国长达三千多年的农业文明中,精英文化一直处于主导地位,进入到后工业文明时代,大众传媒和大众文化对精英文化造成了极大的挑战,大众文化的扩张严重地挤压着精英文化的生存空间。在这个泛娱乐化的时代,精英文化存在的自身存在有着特别的意义。本文对于大众传媒时代广播电视的精英文化导向性进行了论述。 In the three thousand years of agricultural civilization in China, the elite culture has been in a dominant position. After entering the post-industrial civilization era, the mass media and mass culture posed a great challenge to the elite culture. The expansion of mass culture was severely squeezed The elite culture of living space. In this pan-entertainment era, the existence of elite culture has its own special significance. This article discusses the elite cultural orientation of radio and television in the age of mass media.