可口可乐、爱立信、景德镇、东来顺……一个品牌,就是一段历史,就是一个故事,就是一种创作。做品牌,很象写剧本,要心游万屻,要神与物游,要匠心独运,才能让品牌先声夺人,不胫而走,落地生根。调度受众的心理,揣摩顾客的心思,打开消费者的心结,品牌联想——没有陌生人的世界。赔钱赚吆喝:品牌联想的原创机制 Coca-Cola, Ericsson, Jingdezhen, Donglaishun ... a brand, is a history, is a story, is a creation. To do the brand, it is like writing a script, to wander around, to God and travel, to make a difference, in order to make the brand pioneer, spread like this. Dispatch the audience’s psychology, try to figure out the customer’s mind, open the consumer’s knot, brand associations - no stranger world. Lose money earn shouted: the original mechanism of the brand association