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当摆在货架上的,已经从实实在在的物品变成一条条旅游线路或者一次次旅游服务时,想去旅游的你,准备好了吗?超市作为一种营销手段,最早由法国人应用到商品流通环节,但在服务产品营销中引入超市化运作,却仍处于起步阶段。今年3月23日,北京首家真正意义上的旅游超市“万国旅游城”正式开业,它将国内多家知名旅行社的门市汇聚在一起,希望能搭建一个旅游平台,让往常习惯了各自为战的旅行社旅游线路产品销售进入一种卖场型销售模式。
When you are on the shelf and have turned from real objects into a tourist route or travel service once again, are you ready to travel? The supermarket was first used by the French as a marketing tool. The circulation of commodities, but the introduction of supermarket operations in the marketing of service products, is still in its infancy. On March 23 this year, Beijing’s first real-life tourism supermarket “WanGuoTian Tourism City” was officially opened. It brought together the outlets of several well-known travel agencies in the country and hoped to build a travel platform that would allow them to become accustomed to each other. The travel agency travel line product sales for the war entered a sales-type sales model.