中国书法艺术与标志设计有着很多的联系,一个好的设计师要掌握的知识是多方面的,尤其对东方艺术宝库中的中国书法艺术要了如指掌。世界上各民族的文字,概括起来有三大类型,即表形文字(图画文字),表意文字(字体表示语言中的词或词素),表音文字(拼音文字)。汉字则是典型的在表形文字基础上发展起来的表意文字。中国的汉字,从图画、符号到创造、定型,是经过了甲骨文、古文(金文)、大篆(籀文)、小篆、隶书(八分)、草书、行书、真书等阶段,依次演进。古人在平时的练习和创作中,逐渐把汉字的书写上升到一种审美阶段,融入了创作者 There is a lot of connection between Chinese calligraphy art and logo design. The knowledge that a good designer needs to master is manifold, especially for the Chinese calligraphy art in the oriental art treasury. There are three main types of words in the world, that is, pictographs (pictorial), ideograms (words or morphemes in fonts) and phonograms (phonetic scripts). Chinese characters are typical ideograms that have been developed on the basis of pictographic characters. Chinese characters, from pictures and symbols to creation and stereotypes, have been successively evolved through the stages of inscriptions on ancient scriptures (Jinwen), seals (籀文), Xiaozhuan and official scriptures (Ⅷ), cursive scripts, scriptures and real books. In the usual practice and creation, the ancients gradually raised the writing of Chinese characters to an aesthetic stage and integrated the creators