经济全球化迅猛发展的今天,基于中国企业品牌的国际化是经济强国的必经之路,推进品牌战略、培育世界知名品牌已成为世界各国抢占国际国内市场、带动本国经济发展、跻身经济强国的重要法宝。因此,对品牌标志设计应该与时俱进,向国际化的方向发展。本文从品牌标志的审美发展、品牌标志设计创新与升级、品牌名称翻译国际化三个方面进行深入研究,促进品牌标志的设计的国际化发展。 Nowadays, with the rapid development of economic globalization, the internationalization of Chinese enterprises is the only way for economic power. Promoting the brand strategy and cultivating the world famous brands have become the world’s leading countries in the world to seize the international and domestic markets, drive their own economic development, and become a powerful country Important magic weapon. Therefore, the brand logo design should advance with the times, to the international development. This article makes an in-depth study from three aspects: the aesthetic development of brand logo, the innovation and promotion of brand logo design and the internationalization of brand name translation to promote the international development of brand logo design.