有购买需求,是消费者定向消费的主要原因。但店面的设计、产品的陈列、形象的展示等是吸引顾客进店消费的直接动因。一直以来,许多玩具卖场的布置给人细碎、杂乱的感觉,在陈列布置上没能带给消费者愉悦的购买享受。换言之,商品陈列的 A purchase demand, is the main reason consumers targeted consumption. But the store’s design, product display, image display is to attract customers into the store direct motivation. All along, many toy store layout gives people a small, messy feeling, in the display layout did not give consumers pleasing shopping enjoyment. In other words, the display of goods