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北京大学教授、博士生导师,北京大学旅游研究与规划中心主任,国际旅游研究院院士、国际旅游学会秘书长、中国旅游改革发展咨询委员会专家。吴必虎教授近年来在国内外知名刊物上发表旅游地理和旅游研究类论文近300篇,独著或合著学术专著16部,其中《旅游规划原理》受到业内广泛好评。他独立翻译、主译或审校9种国外旅游学术著作,曾担任北京、杭州、西安、成都、郑州、南京等市的旅游总体规划专家组组长,担任全球10种旅游学术期刊的
Peking University professor, doctoral tutor, Peking University Tourism Research and Planning Center, International Tourism Research Academy, the International Tourism Association Secretary-General, China Tourism Reform Development Advisory Committee experts. In recent years, Professor Wu Bihu has published about 300 articles on tourism geography and tourism research in domestic and foreign well-known journals and has authored or co-authored 16 monographs, of which the “Principles of Tourism Planning” has been widely praised by the industry. He independently translates, translates or revises 9 kinds of foreign travel academic works. He has served as the chief expert team of tourism master planning in Beijing, Hangzhou, Xi’an, Chengdu, Zhengzhou, Nanjing and other cities. He has served as the leader of 10 tourism academic journals worldwide