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从游客感知形象研究和满意度管理研究的交叉领域,对游客感知形象的满意度评价的内涵提出了全新认识:S=Cz+Vf+Vg,游客感知形象满意度为游客感知景区的核心景观资源满意度、游客感知景区的服务和管理满意度的加和以武陵源景区为例,采用因子分析、理论演绎等分析方法证实了该理念的正确性。文章呼吁景区管理者能够重视游客感知满意度对景区形象的建设维护、后续管理的重要指导作用,使景区能够更好地应对日益激烈的市场竞争。
From the cross field of the research on tourist perception image and satisfaction management, a new recognition is put forward on the connotation of the tourist image satisfaction evaluation: S = Cz + Vf + Vg, and the tourist image perception satisfaction is the core landscape resource Satisfaction, tourist perception of the area of service and management of the sum of satisfaction with Wulingyuan area as an example, the use of factor analysis, theoretical analysis and other analytical methods to confirm the correctness of the concept. The article called for scenic managers to pay attention to the perceived satisfaction of tourists on the building of the image of the area to maintain and follow-up management of the important guiding role so that scenic spots can better respond to the increasingly fierce market competition.