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全行业总评根据广告评估网ADEvaluation最新数据显示,2013年9月广告数量总计237条,明显比上月广告数量减少了130条,参与广告评审消费者达4.7万人次。整体广告数量一直呈减少趋势。从广告分类来看,上月位居第二、三的食品类和日化类的广告数在本月均超过饮料类,分别占一、二位,广告数量分别为58和48;而饮料类的广告也随着夏转秋的季节变化,大幅度减少了创意数量,只35条,但依然保持前三甲。从公司类型来看,大陆地区广告以56%的创意比例高于其他地区,占126条;其次是欧美地区,占75条;日韩和港台创意数量接
According to the latest data from ADEvaluation, there are 237 advertisements in September 2013, a clear decrease of 130 from last month’s advertisement and 47,000 advertisement reviewers. The overall number of ads has been decreasing. From the advertising classification point of view, last month ranked second, third of the food and daily category ads over the beverage category this month, respectively, one or two, respectively, the number of ads were 58 and 48; and beverages Of the ads also changed with the season of summer and autumn, a substantial reduction in the number of creatives, only 35, but still maintain the top three. From the point of view of company type, ads in mainland China are 56% more creative than other regions, accounting for 126; followed by Europe and the United States, accounting for 75; Japan and South Korea and Hong Kong and Taiwan creative number