党的十七届六中全会明确指出要推动媒体办好农村版和农村频率频道,加快城乡文化一体化发展,加强农村基层文化建设。随着新农村建设的稳步推进,农民物质生活的丰富,广大农民的精神文化需求也不断提高。但是,长期以来,农村原有的基础文化设施薄弱,文化建设相对落后,加强农村基层文化建设是当前文化建设的重中之重。我国自1998年开始实施广播电视村村通工程,有效地改善了农村地区信息闭塞状况,丰富了农民的精神文化生活。目前,广播电视已经成为 The 6th Plenary Session of the 17th CPC Central Committee clearly pointed out that it is necessary to promote the media to run the rural frequency band and rural frequency channels, speed up the integration of urban and rural culture, and strengthen the building of rural grass-roots culture. With the steady progress of new rural construction and the enrichment of peasants’ material life, the spiritual and cultural needs of the vast majority of peasants have also been continuously raised. However, for a long time, the original basic cultural facilities in rural areas are weak and the cultural construction is relatively backward. Strengthening the rural grass-roots cultural construction is the most important part of current cultural construction. Since 1998, China started to implement radio and television village project, which effectively improved the information blockage in rural areas and enriched the spiritual and cultural life of peasants. At present, radio and television have become