论文部分内容阅读
有华人的地方,就有“老干妈”——2013年,“老干妈”全球销售额超过37亿元。“老干妈”为什么能这么火?或许可以从陶华碧的创业故事中寻觅一二。1996年,陶华碧刚创办辣酱加工厂时,是一个仅有40名员工的简陋手工作坊。“老干妈”员工回忆说。当时捣麻椒、切辣椒是谁也不愿意做的苦差事,手工操作中溅起的飞沫会把眼睛辣得不停流泪。陶华碧就自己动手,她一手握一把菜刀,两把刀抡起来上下翻飞,嘴里还不停地说:“我把辣椒当成苹果切,就一点也不辣眼睛了,年轻娃娃吃点苦怕啥”
Where there is a Chinese, there is “Laoganma” - In 2013, Laoganma sold more than 3.7 billion yuan in the world. “Laoganma ” Why can such a fire? Perhaps from the Tao Huabi entrepreneurial story to find one or two. In 1996, when Tao Hua Bi founded the hot sauce factory, it was a simple hand workshop with only 40 employees. “Laoganma ” employees recalled. At that time pounding pepper, cut peppers who are reluctant to do chore, splashes of the manual operation splashes will keep the eyes spicy tears. Tao Hua Bi do it yourself, she holds a kitchen knife in one hand, two knifed up and down the fly, his mouth kept saying: "I cut the pepper as an apple, it is not spicy eyes, young doll eat What are you afraid of?