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只有进入市场,通过交换,才能实现电视节目这一特殊商品的价值和使用价值。让制作好、包装好的电视节目进入市场,在收回节目制作成本的基础上,赚取利润,同时还能开拓出国内外新市场,在尽可能大的范围内实现社会效益。市场交换中的盈利又可以用于下一轮节目制作费用的支出,这种良性互动是节目经营中最应该实现的目标。
Only through the market, through the exchange, in order to achieve the value of television programs, the value of this special and use value. Let the well-made and packaged TV programs enter the market and earn profits on the basis of recovering the production costs of the programs. At the same time, it can open up new markets both at home and abroad and realize social benefits as much as possible. The profitability of market exchange can in turn be used to pay for the next round of program production, which is the most desirable goal in program management.