论文部分内容阅读
为什么没有某种理论在相对长的时间里面能够处于占优的地位?现在管理学里面有很多流行、时尚的理念,比如CRM、业务数据挖掘、学习性组织、平衡积分卡,从优秀到卓越、细节决定成败,包括目前流行的蓝海战略、长尾理论等等．一方面说明我们的管理学者,我们的出版业,我们的企业家他们非常勤于思考,另一方面我却老足思考一个问题,为什么没有某种理论在相对长的时间里面能够处于占优的地位,这本身就值得我们思考。
Why there is no theory in a relatively long period of time which can be in a dominant position? Now management there are many popular fashion ideas, such as CRM, business data mining, learning organization, balance card, from excellent to excellent, Details determine the success or failure, including the current popular blue ocean strategy, long tail theory and so on. On the one hand, it shows that our management scholars, our publishing industry and our entrepreneurs are very diligent in their thinking. On the other hand, I am still thinking of a problem and why there is no certain theory that can occupy a dominant position within a relatively long period of time , Which in itself deserves our consideration.