涉外广告是对出口国或出口地区所做的关于商品或劳务等信息的宣传活动,其目的在于使出口商品迅速及时地进入国际市场、扩大销售,使出口企业在国际赢得声誉。涉外广告要获得成功,一方面要注意广告内容的真实性、针对性、独到性、趣味性,同时,还应特别注意不同国家或地区的文化差异,即不 Foreign-related advertisements are information campaigns on goods or services made by exporting or exporting regions. The purpose of such advertisements is to allow exporters to enter the international market promptly and in a timely manner and expand their sales so that exporters can win their international reputation. Foreign advertising to be successful, on the one hand should pay attention to the authenticity of advertisements, targeted, unique, interesting, but also pay special attention to cultural differences in different countries or regions, that is not