根据多种因素分析,“九五”期间,我国家电市场将逐渐进入新的一轮消费热潮。这一预测的主要依据是:一、多数居民家庭购置的家电产品将逐渐进入更新潮。据统计,80年代开始进入我国城市居民家庭的彩电、电冰箱、洗衣机、录音机等耐用消费品的拥有率已经达到90%左右,这些家电产品由于使用性能的局限和元器件的损耗老化,已陆续进入更新换代期,购置新的家电商品已成必然。预计在未来几年内将近60%家庭的彩电、电冰箱、洗衣机需要更新换代。二、居民收入水平的不断提高为新型家电商品进入家庭创造了条件。近几年城乡居民收入均以较快的速度增长,1995年城镇居民人均生活费收入3855元,农村居民人均纯收入将超 According to a variety of factors, during the “Ninth Five-Year Plan” period, China’s home appliance market will gradually enter a new round of consumption boom. The main basis for this prediction is: 1. Household appliances purchased by most households will gradually enter a new wave. According to statistics, the ownership rate of durable consumer goods such as color TVs, refrigerators, washing machines, and tape recorders that entered the urban households of China in the 1980s has reached around 90%. These home appliances have gradually entered due to limitations in the use of performance and aging of components and components. In the replacement period, the purchase of new home appliances has become inevitable. It is expected that nearly 60% of home TVs, refrigerators, and washing machines will need to be replaced in the next few years. Second, the continuous increase in the level of residents’ income has created conditions for new household appliances to enter the family. In recent years, the income of urban and rural residents has increased at a relatively rapid rate. In 1995, the per capita living income of urban residents was 3,855 yuan, and the per capita net income of rural residents would be exceeded.