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打开电视机,在半个小时之内盯住任意一个电视频道,很多人都会发现广告中的明星代言了汽车、手机、饮料、皮包、服装、药品、食品……几乎涵盖了生活的方方面面,然而,明星代言的广告是否真的能让大众“不看广告,看疗效”呢?从近几年曝光的伪劣产品看,明星在金钱诱惑和缺乏法律约束的情况下,代言虚假广告的事情屡屡发生。比如,郭德纲为某减肥茶做广告、唐国强为某医院代言、巩俐代言某口服液等,都因涉嫌虚假宣传引发轩然大波而停播。还有的企业被行政管理部门查处,比如中央电视台曝光的“毒胶囊”事件中的涉事企业修正药业。
Turn on the TV and watch any TV channel within half an hour, and many people will find the celebrities in the ads endorse cars, cell phones, drinks, purses, clothing, medicines, food ... covering almost all aspects of life, however , Celebrity endorsement of the ad is really allow the public “do not see ads, look at the efficacy of” it? From the exposure of shoddy products in recent years, the stars in the temptation of money and the lack of legal constraints, the endorsement of false advertising thing Occur again. For example, Guo Degang advertisements for a slimming tea, Tang Guoqiang endorsement for a hospital, Gong Li endorsement of a oral solution, etc., all due to suspicion of false propaganda triggered an uproar and stop broadcasting. Some enterprises were investigated and dealt with by the administrative department, such as CCTV exposure “poison capsule ” incident enterprises involved in the amendment of medicine.