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1997年《解放日报》广告奖评选于98年5月21日在上海举行隆重的颁奖仪式,上海奥美广告有限公司创作的“上海大众SANTANA2000”、焦点广告传播有限公司创作的“荷丝天然防脱洗发露”和上海解放广告有限公司创作的“野力干红葡萄酒”分别获得产品类金龙奖、银凤奖和铜狮奖;中乔智威汤逊广告有限公司创作的“福特汽车”、LG 广告有限责任公司(汉城)创作的“LG 集团”和灵智广告有限公司北京办事处创作的“INTEL公司”分别获得企业形象、服务类金龙奖、银凤奖和铜狮奖。《解放日报》自1997年起在全国首创设立100万元广告奖励基金,旨在促进中国广告事业的蓬勃发展,体现公开的原则,
In 1997, the “Liberation Daily” Advertising Awards was held on May 21, 1998 in Shanghai for a grand award ceremony. Shanghai Volkswagen SANTANA 2000 created by Ogilvy & Mather Advertising Co., Ltd. and Focus Advertising Communication Co.,Ltd. Silk Natural Shampoo & Shampoo” and “Liye Red Wine” created by Shanghai Liberation Advertising Co., Ltd. won golden Dragon Award, Silver Phoenix Award and Bronze Lion Award respectively; created by Zhong Qiao Zhiwei Thomson Advertising Co., Ltd. The “Ford Motor Company”, the “LG Group” created by LG Advertising Co., Ltd. (Seoul), and the “INTEL Company” created by the Nanjing Office of Smart Advertising Co., Ltd. won the Golden Dragon Award for corporate image and service respectively. Silver Phoenix Award and Bronze Lion Award. “Liberation Daily” has established a 1 million yuan advertising incentive fund in China since 1997 to promote the vigorous development of China’s advertising industry and to reflect the principle of openness.