由于全球化的进程背景、市场营销专业的前沿性等原因,市场营销专业的双语教学显得非常重要。但是目前市场营销专业的双语教学在实际教学过程中存在着一些问题,本文针对这些问题进行深入探讨,并提出相应的建议:一方面要加强学生的英语思维能力,另一方面也要加强教师的师资力量的培养。 Due to the background of globalization and the leading edge of marketing, bilingual marketing in marketing is very important. However, there are some problems in the actual teaching process of bilingual teaching of marketing major at present. This paper discusses these problems in depth and puts forward corresponding suggestions: on the one hand, students ’English thinking ability should be strengthened; on the other hand, teachers’ Training teachers strength.