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西班牙彩电年销量约200万台,其中台式彩电市场主流是更新老产品,每年更新市场总需求约为100万台;便携式彩电市场潜力巨大,80年代后期销量大增。录像机年销量大约为70~75万台。近年西班牙彩电和录像机进口大幅度增长,1991年进口台式彩电65.3万台,便携式彩电43.7万台。1992年录像机进口约60万台。摄像机在西班牙仍视为奢侈品,1991年市场销量达到峰值为30万台,西班牙无摄像机生产能力,产品全部进口,其中90%为日本货。西班牙消费类电子产品市场经过1992、1993年的衰退后,估计1994年有所回升。
Spain’s color TV sets have an annual sales volume of about 2 million units, of which the mainstream in the desktop TV market is to update old products. The total annual demand for updating the market is about 1 million units. The market potential of portable color TVs is huge, and the sales volume in the latter half of the 1980s has increased significantly. The annual sales volume of video recorders is approximately 700,000 to 750,000 units. In recent years, Spain’s color TV and VCR imports have increased significantly. In 1991, 653,000 desktop TVs were imported and 437,000 portable TVs were imported. In 1992, about 600,000 VCRs were imported. Cameras are still regarded as luxury goods in Spain. In 1991, the market sales reached a peak of 300,000 units. Spain has no camera production capacity and all products are imported, of which 90% are Japanese goods. After a recession in 1992 and 1993, the Spanish consumer electronics market was estimated to have recovered in 1994.