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随着国家社会、经济的快速发展,我国的体育市场也以惊人的速度扩大,但是由于目前我国非常缺乏体育市场开发方面的专业人才,所以导致体育产业没有被充分地挖掘出潜力,与发达国家相比有很大的差距。采用访谈法、问卷调查法、文献资料法等方法手段,就相关行业和企业对社会体育市场开发方向的人才需求情况进行了调研分析,总结出目前社会急需体育市场开发方面的高素质专业人才。用人单位对高职院校培养人才的模式有很多好的建议,对所需人才的专业技能和职业素养都有很高的要求。
With the rapid development of the country’s society and economy, China’s sports market has also expanded at an alarming rate. However, due to the current lack of professionals in the development of the sports market in our country, the sports industry has not been fully exploited for its potential. With the developed countries Compared to a great gap. By means of interviews, questionnaires and literature methods, the paper analyzes the demand of talents from related industries and enterprises in the development of social sports market, and concludes that there is an urgent need for highly qualified professionals in the development of sports markets in the present society. The employers have many good suggestions on how to train talented people in higher vocational colleges and have high requirements on the professional skills and professional accomplishments of the required talented people.