一、高校广告受众的特点1.受众的高同质性高校广告的目标受众主要是学生和教师。其中大学生(包括硕士生、博士生)无论从人数还是从其信息来源的侧重点来看,毫无疑问是这群人中绝对的主体。他们有相近的年龄,有相同的教育背景,在很大程度上有相似的经历。他们乐于接受信息和追求新奇事物,是社会中最具潜力的消费群体。同时,他们的消费意识也处在同龄人的前端。这种高同质性能使企业的广告更具针对性,能更有效地锁定目标受众。2.受众的高素质 First, the characteristics of college advertising audience 1. Audience high homogeneity University advertising target audience is mainly students and teachers. Among them, college students (including master’s and doctoral students) are undoubtedly the absolute subjects among these groups in terms of the number of people or the focus of their information sources. They have similar ages, have the same educational background and, to a large extent, have similar experiences. They are willing to accept the information and the pursuit of novelty, is the most potential consumer groups in society. At the same time, their consumer awareness is also at the forefront of their peers. This high homogeneity can make your business more targeted and target your target audience more effectively. 2. The audience’s high-quality