辩证法的观点认为,凡事皆可从正反两面来分析。从这个角度来说,促销对于企业的作用就像一把双刃剑:一方面,促销加速了企业短期收益的增长;另一方面,促销(尤其是减价促销)过多又容易损害企业的形象和定位,从而影响企业的长期发展。因此,企业盲目进行促销容易顾此失彼,无法兼顾远近。当然,对于不知名的小企业而言,促销的负面影响并不明显,但对 The dialectical point of view holds that everything can be analyzed from both positive and negative sides. From this perspective, the role of promotion for enterprises is like a double-edged sword: On the one hand, promotion accelerates the growth of short-term profits of enterprises; on the other hand, promotion (especially price reduction promotions) is too easy to damage the company’s Image and positioning, thus affecting the long-term development of the company. Therefore, it is easy for a company to blindly conduct promotions, and it is not easy to take into account the distance. Of course, for an unknown small business, the negative impact of promotion is not obvious, but