许多商人都认为:“薄利多销”是经商的最高原则。但水无常形,兵无常法,经商也没有一成不变的金科玉律!有些精明的商人反其道而行之,应用“厚利多销”法,照样赚得盆满钵满。他们对自己的商品充满自信,认为是好商品不应减价,因为不减价所以利润才大。日本东京有家咖啡屋,当老板推出一杯咖啡5000日元时,一开始连一掷万金毫无吝色的东京豪客,也 Many businessmen believe that “small profits but quick turnover” is the highest principle of doing business. But the water is invariably shaped, the soldiers are impermanent law, and the business does not have an immutable golden rule! Some savvy businessmen go against it and apply the “great profits and quick sales” method, and they still earn pours. They are full of confidence in their own products and believe that they are good products that should not be reduced in price, because they do not reduce prices, so profits are large. There is a coffee house in Tokyo, Japan. When the boss launched a cup of coffee for 5,000 yen, even the Tokyo Hawks, who had been thrown into a jewel in the first place, would not lose their temperament.