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数据的积累和分析最终的目的是要为企业所用,不分行业、领域,为企业提高决策的准确度。就像我们大脑的思维系统一样,大数据分析就相当于企业的智商。商业营销——准确锁定顾客。英国食品连锁零售商分析顾客的购物篮可以了解他们的生活形态,直接针对不同的顾客寄出他们需要并且喜欢的商品宣传册和优惠券。
The ultimate goal of data accumulation and analysis is to be used by enterprises regardless of industry and field and to improve the accuracy of decision-making for enterprises. Just like our brain's thinking system, big data analysis is equivalent to the business intelligence. Commercial Marketing - Accurately lock customers. British food chain retailers analyze customer's shopping baskets to understand their lifestyle and send different product brochures and coupons that they want and love directly to different customers.