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我国传统媒体网站从诞生之日起,就作为母媒体的附属“标配”而存在,在资金、内容、运营、人力上依附于母媒体,缺乏独立性与自主性。伴随着文化产业转企改制的开展和政府的政策扶持力度加大,以人民网、新华网等为代表的我国传统媒体网站,按照现代企业制度要求进行股份制改造,突破体制限制与实现机制创新,逐渐发展为独立的市场运作主体,终于完成从附属“标配”到独立主体的蜕变。
Since our birth, traditional media websites in our country exist as subsidiary “standard” of the mother media, and depend on the mother media for capital, content, operation and manpower, lacking of independence and autonomy. With the reform of the transfer of cultural industries into enterprises and the government’s policy support, the traditional Chinese media websites represented by People’s Daily Online and Xinhua News Online reformed their shareholding systems in accordance with the requirements of the modern enterprise system, broke through institutional constraints and realized the innovation of mechanisms, Gradually developed into an independent market operators, and finally from the subsidiary “standard” to the main body of the transformation.